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Pure adrenaline. Maximum technology.

Our presence in the pulsating world of motorsports is both natural and strategic for us. As the maker of some of the world’s most rugged and reliable automobiles, we possess the requisite DNA to compete and conquer the elements. And as a growing global mobility brand that is upping the ante on technology, there’s no more challenging an arena than motorsports in which to test our limits. Participating and competing in these global platforms of hi-tech engineering where man meets machine, enables us to raise our brand’s awareness, and fuel the passion of millions of fans globally.